Primary Segment

Demographics: Ages 22–40, U.S./U.K./Canada, founders & creators running online-first businesses.

Firmographics: 1–20 employees, <$5M revenue, DTC, services, or creator-led brands.

Psychographics: Value design, speed, and measurable growth; tech-forward and ethical.

Secondary Segment

Established SMBs modernizing their brand and digital funnel; regional retail & hospitality adopting smarter content ops.